Net Neutrality

Net neutrality, on the surface, seems like a no-brainer. In essence, the idea of net neutrality is that no company's or web site's data should receive priority over any others based solely on content. The idea is to prevent tier 1 ISP's from throttling data or charging a premium to competing services based solely on content. The issue is...how is this to be achieved? I am generally not in favor of government regulation, as over regulation is typically the death knell of any business. But can the free market, in this case, be relied on to police itself? Generally, in a competitive marketplace, businesses will take whatever advantages they can to grab a larger market share and regulation is not needed to ensure these businesses play fair. The story is slightly different with ISP's however, as there are a limited number and choices are often dictated by geography. This places tier 1 providers in a position to be able to set prices by whatever criteria is supported in a particular market, leading to less consumer choice. However, for the government to step in and regulate these providers is seen by many, myself included, as a power grab. The following video gives more detail on issues surrounding net neutrality.